LONDI Valentines Day

Swan in Heart is an collaboration with Ukrainian artist Iryna Maksymova that blurs the line between body and canvas, bringing art beyond the easel and into living, breathing fabric. At the core of the capsule is the swan — a recurring symbol in Maksymova’s work that embodies quiet inner strength, protection, and harmony. The campaign captures a sense of inner safety and self-acceptance, gently merging the models with their surroundings as if they were part of the artwork itself. It is a collection rooted in natural beauty, sensuality, and authenticity.