Shop Press-release How to Choose Underwear for Your Body Type

  • How to Choose Underwear for Your Body Type

    Find the best underwear for your body type. A practical guide to choosing styles that perfect match your shape. From fit to comfort and everyday wear

Common Underwear Problems 

Let's talk about the tiny inconveniences we all pretend are normal.

The waistband that somehow twists itself into a rope before you've even left the house. The underwear you keep adjusting so often it becomes part of your daily routine. The elastic that leaves little marks on your skin by the end of the day. The wedgie you keep quietly fixing under your desk, or the seams that start pinching, rolling, and bunching until chafing and irritation take over by mid-afternoon.

We've been taught that's just how underwear works. It isn't. Most of these problems disappear the moment you find the best underwear for your body type.

The right pair should disappear the moment you put it on. That's really what this guide is about.

Understanding Your Body Shape

We've all blamed our bodies at some point — "my hips are too wide," "nothing ever fits me." But the problem isn't your body. It's expecting one style of underwear to fit every shape.

This underwear simply wasn't designed for yours. You don't need a measuring tape or a size chart to know that — you can usually feel it the moment something fits right. Once you stop shopping for the body you think you should have, everything gets easier.

Your body doesn't need to fit into underwear. Underwear should fit your body.

Best Underwear for Your Body Type

Body shape isn't a test you have to pass. Most of us don't fit perfectly into one category anyway — and that's completely normal.

Think of these as gentle guidelines rather than strict rules. It's about understanding which cuts are more likely to feel comfortable around your waist, hips, and thighs, so getting dressed feels a lot more effortless.

Apple Body Type

If you carry more fullness around your waist, comfort usually starts with the waistband.

A higher-rise brief often feels more supportive because it sits above the fullest part of the tummy instead of cutting across it. Soft waistbands and smooth fabrics help create that feeling of ease, so you're not constantly adjusting your underwear throughout the day.

LONDI's High-Waisted Briefs are a good example of this cut done right — a soft, wide elastic band and a smooth front panel that stays put.

Pear and Hourglass Body Type

If your hips are fuller than your shoulders — or your waist naturally curves in before your hips — look for styles that move with those curves instead of pressing against them.

Mid-rise briefs, thongs, hipsters, tangas or bikini cuts made from stretchy fabrics work beautifully because they follow your shape rather than trying to flatten it. Less digging in, fewer visible lines, much more comfort. Pieces like Basic Thong follow that natural waist-to-hip line without any extra pressure.

Rectangle Body Type

One of the nicest things about this body shape is how versatile it is.

Because your waist and hips are fairly balanced, almost every style of underwear sits comfortably. If you want to soften the silhouette a little and add a hint of curve, look for styles with delicate decorative details. Pieces like the Tanga with Ruffles or the Tanga with Heart from LONDI add a light sense of volume around the hips, while staying almost invisible under clothes.

Inverted Triangle Body Type

If your shoulders are wider than your hips, underwear can help balance your proportions by adding a bit more visual volume below the waist.

Styles with more coverage and decorative detail work best here — like the Iconic Boyshorts or the Tanga with Frills and Heart from LONDI. The scalloped edges and ruffled trim add a bit of extra volume through the hips, gently balancing the silhouette without overdoing it.

Fabric Matters: What to Look For

You can find the perfect cut, but if the fabric feels wrong against your skin, none of it matters. We've all bought something that looked beautiful online and felt too stiff, too hot, or just off within the hour.

Fabric deserves just as much attention as fit.

For everyday wear, natural materials are usually safest. Cotton stays one of the best options — breathable, soft, and comfortable from morning to night. A little stretch helps it move with your body instead of resisting it, and seamless styles help too, since there's nothing to show through under closer-fitting clothes.

Modal is another fabric worth knowing: soft, lightweight, durable, and slightly cool against the skin, especially nice during warmer months.

The goal isn't the most luxurious fabric — just one that quietly does its job, without itching, trapping heat, or reminding you it's there.

That's the thinking behind LONDI: comfort first, soft natural fabrics, gentle stretch, and silhouettes that move with your body instead of reshaping it. Whether it's a bralette, everyday lingerie, or your favourite lounge set, the idea stays the same: clothing should support your day, not interrupt it.

At the end of the day, the best underwear isn't the one that looks perfect folded in a drawer, or the one that promises instant confidence in a fitting room mirror. It's the one you completely forget about until it's time to do the laundry.