Press-release

LONDI presents the new Reborn FW23/24 collection

By LONDI press service 06/12/2023
Photo: Denys Manokha
Photo: Denys Manokha

Ukrainian brand of comfortable underwear and clothing LONDI, formerly known as Vidchutia, expands its range and presents the debut collection Reborn for the autumn-winter 2023-24 season.

The LONDI autumn-winter collection is a story of rebirth. Since its inception, LONDI (formerly Vidchutia) has completely transformed into a full-fledged brand — with its production, recognition, and team. With the new rebranding, the brand turned the page of the history of Vidchutia and began a new story called LONDI. 

For almost a year, LONDI developed rapidly and grew quite a bit. We are changing and doing it with a new breath - a complete rebrand. Bold, diverse, bright. We are changing the name from the gentle local Feeling (Vidchutia) to the international loud LONDI. We are ready to scale, overcome challenges, and conquer new horizons and markets.

Yulkka
Founder and CEO of the brand

Photo: Denys Manokha

The new collection includes updated lingerie sets, draped long sleeves, silk skirts, and upcycled shorts. Silver Belt Bag and Silver Skirt with Shorts became an accent in the collection. The Reborn collection is now available to order on the website londi.com.

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